About us
Centrale helps independent artists find their audience in France through tailored and affordable promotion services, from press relations to booking development.
Centrale was born from a deep passion for music and hands-on experience across the industry, from radio programming and festival production to record labels.
We know how the French music landscape works, who the key players are, and what it takes to make an artist’s music resonate with a new audience. That knowledge is what we put at your service.
Make It France.
France is the 6th largest music market in the world. It has a long and proud history of celebrating international artists and giving them a platform to grow. From jazz to electronic music, from world music to indie rock, French audiences are curious, passionate and always looking for their next favorite artist.
Breaking into this market, however, can feel complex and overwhelming for artists and their teams based abroad. That is exactly why Centrale exists.
History of centrale.
2023
first step into the industry
It started in Paris, in the heart of an independent label. Working alongside emerging artists, discovering underground talent and contributing to their first marketing campaigns gave us a first glimpse of what it truly means to help an artist find their audience.
2024
diving into live music
Standing side by side with artists, navigating the complexity of live production and understanding the human dynamics behind every performance brought a deeper sense of what live music truly means
2025
Understanding the power of radio
Sitting in weekly music strategy meetings, understanding how tastemakers decide what gets played and what gets heard, and witnessing the direct impact of programming decisions on hundreds of thousands of listeners made one thing very clear : the right exposure can completely change an artist’s trajectory.
2026
cENTRALE.
Built on these experiences, Centrale was founded with one clear mission : to be the bridge between international artists and the French music market. A small, dedicated and passionate agency that knows the industry from the inside and puts that knowledge at the service of artists who deserve to be heard.
Members
sacha baillot
co-founder
timothe chesseron
co-founder
